RAHC Donor Update | August 2024

Choose Wood Digital Asset Management

One of the main objectives for establishing the Real American Hardwood Coalition is to unite the collective efforts and resources of the U.S. hardwood industry to educate both consumers and prosumers about the uses and benefits of real wood products. Collaboration is key to this effort. To date, more than 30 national, regional, and state hardwood associations have worked together to share assets, resources, skills, and finances to secure a sustainable future for the U.S. hardwood industry.  Now, RAHC donors have an opportunity to participate in this collaboration by contributing digital content to the Choose Wood Digital Asset Management (DAM) Solution, powered by the Missouri Forest Products Association.

The DAM is a digital co-op designed to connect stakeholders in the wood products industry.  RAHC donors are encouraged to contribute digital assets that will be shared, and can be utilized, by all contributors.  These assets can include video b-roll showcasing sawmill operations, drone shots of forests, and images of hardwood floors, furniture, cabinets, mouldings, and whiskey barrels … literally anything that highlights the beauty and versatility of real wood products. These digital assets will be available to all contributors for their own use: education, advertising, marketing, and more.

By uploading your images and videos to the DAM, you will have a secure, free storage location for all your digital assets. Better yet, you also will have access to the digital assets of other stakeholders that have uploaded their images and videos as well. All digital uploads are available for free to all participants and can be searched easily using various metadata fields, saving you time and money.

Other content can be shared in the DAM as well, including research documents, case studies environmental product declarations, life cycle analyses, and more. You can learn more about the DAM by visiting https://www.surveymonkey.com/r/WOODINDUSTRY.