What’s Next for the RAHC Heading Into 2023?
In 2019, two dozen industry associations united to form the Real American Hardwood Coalition (RAHC) to increase sales and improve industry stability by raising awareness about the benefits of Real American Hardwood™ products. Fast forward to 2022—and backed by the support of 30 associations and 130+ companies and individuals—much has been accomplished, headlined by the launch of RealAmericanHardwood.com. So what’s next?
“Ted Talk” about Real American Hardwood (Editorial)
By Ray Moistner, Executive DirectorIndiana Hardwood Lumbermen’s Association. “Every man owes a part of his time and money to the business or industry in which he is engaged. No man has the moral right to withhold his support from an organization that is striving to improve conditions within his sphere.” – Teddy Roosevelt
RAH News – April 2022 Update
We all know that hardwoods give a home style, class, and an air of affluence. We know they provide enduring beauty and a reflection of the owner’s personal taste. And we know they add warmth. But is that enough to sway a consumer away from substitute products that seek to provide the same look?
RAHC NEWS – February 2022 Update
The RAHC Board of Directors continues to meet weekly, and each week there is progress made on the Real American Hardwood promotional campaign. We are also keeping our finger on the pulse of industry trends and market share opportunities for our competitors, as they help shape the messaging and the evolution of our campaign.