Stay up to date with the latest news from the RAHC. Learn about promotion projects, industry presentations, and other initiatives below.

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RAHC Donor Update | September 2023

October 11, 2023

Build Your World™. That’s the name of the first-ever national advertising campaign promoting Real American Hardwood® products. The campaign launched about a month ago by the Real American Hardwood Coalition on the Magnolia Network, the lifestyle channel owned by household names Chip and Joanna Gaines and entertainment conglomerate Warner Bros., to promote Real American Hardwood® flooring, cabinetry, furniture, millwork, and more.

By realamericanhardwood

RAHC Launches Build Your World Campaign in Partnership with Magnolia Network

July 31, 2023

The Real American Hardwood Coalition (RAHC), the domestic hardwood industry’s consumer promotion initiative, recently launched its new Build Your World™ advertising campaign to promote RealAmerican Hardwood® flooring, cabinetry, furniture, and millwork. In partnership with Magnolia Network, the integrated, digital campaign will run through January 29, 2024.

By realamericanhardwood

Telling Our Industry’s Story

July 15, 2023

Established in 2019, the Real American Hardwood Coalition (RAHC) set out to unite the collective efforts and resources of our industry to advance American hardwood as the Naturally Authentic™ choice.

By realamericanhardwood

Real American Hardwood Website Earns Web Excellence Awards

June 12, 2023

The Real American Hardwood Coalition(RAHC) has announced that its website,, earned three Excellence Awards in the categories of Lifestyle, Services + Utilities, and Sustainability from the Web Excellence Awards program.

By realamericanhardwood

RAHC News - May 2023

May 23, 2023

If this chart from the Hardwood Market Report doesn't scare you, it should. It was presented at several industry trade shows earlier this year and shows the steep decline in consumption of U.S. hardwood lumber for the past 25 years, a decrease of more than 2/3s.

By realamericanhardwood

RAHC Donor Update – April 2023

April 1, 2023

Since launching the consumer website (, the Real American Hardwood Coalition has been busy planning next steps in its mission to educate consumers about the uses, benefits, and sustainability of Real American Hardwood® species.

By realamericanhardwood

Visit the Consumer Website

November 9, 2022

The Real American Hardwood Coalition is excited to announce the launch of the Real American Hardwood consumer site. The site is designed to inspire and educate consumers.

By realamericanhardwood

What’s Next for the RAHC Heading Into 2023?

November 9, 2022

In 2019, two dozen industry associations united to form the Real American Hardwood Coalition (RAHC) to increase sales and improve industry stability by raising awareness about the benefits of Real American Hardwood™ products. Fast forward to 2022—and backed by the support of 30 associations and 130+ companies and individuals—much has been accomplished, headlined by the launch of So what’s next?

By realamericanhardwood

RAH News – October 2022

October 17, 2022

Great news out of Cleveland, as the Real American Hardwood initiative picked up steam, rocking and rolling its message through the NHLA convention.

By realamericanhardwood

RAHC Launches Consumer Website

July 14, 2022

The Real American Hardwood Coalition (RAHC), a domestic, industry-wide promotion initiative for Real American Hardwood™ products, has launched a website at designed to inspire and educate consumers.

By realamericanhardwood

“Ted Talk” about Real American Hardwood (Editorial)

May 27, 2022

By Ray Moistner, Executive DirectorIndiana Hardwood Lumbermen’s Association. “Every man owes a part of his time and money to the business or industry in which he is engaged. No man has the moral right to withhold his support from an organization that is striving to improve conditions within his sphere.” – Teddy Roosevelt

By realamericanhardwood

RAH News – April 2022 Update

April 20, 2022

We all know that hardwoods give a home style, class, and an air of affluence. We know they provide enduring beauty and a reflection of the owner’s personal taste. And we know they add warmth. But is that enough to sway a consumer away from substitute products that seek to provide the same look?

By realamericanhardwood

RAHC News – March 2022 Update

March 10, 2022

It’s convention and annual meeting time for many of the hardwood industry associations around the country, and the Real American Hardwood Coalition is on the road and sharing our recent progress at many of them.

By realamericanhardwood

RAHC NEWS – February 2022 Update

January 26, 2022

The RAHC Board of Directors continues to meet weekly, and each week there is progress made on the Real American Hardwood promotional campaign. We are also keeping our finger on the pulse of industry trends and market share opportunities for our competitors, as they help shape the messaging and the evolution of our campaign.

By realamericanhardwood