In 2019, two dozen industry associations united to form the Real American Hardwood Coalition (RAHC) to increase sales and improve industry stability by raising awareness about the benefits of Real American Hardwood™ products. Fast forward to 2022—and backed by the support of 30 associations and 130+ companies and individuals—much has been accomplished, headlined by the launch of RealAmericanHardwood.com. So what’s next?
Establishing a Social Media Campaign
This month, the RAHC began working with CANVAS United on a strategic social media campaign. What’s that mean? You can expect to see five focused concepts each month, resulting in 13–15 posts across Instagram, Facebook, Twitter, Pinterest, TikTok, and YouTube. In addition, supplemental posts will keep the RAHC more active on the platforms each week.
And later this month, the RAHC is coordinating a Black Friday Stocking Stuffer giveaway for functional Real American Hardwood gifts for wood—and music—lovers of all ages! Keep a look out for details and spread the word by sharing the giveaway posts.
Partnering Up in 2023
Slated for launch on January 1, 2023, the second stage of the RAHC’s promotion plan will focus on content integrations with home improvement programming and personalities, amplified with paid social and digital support.
And the RAHC is happy to announce that work is already underway! In late October, Michael Martin, CEO and president of the National Wood Flooring Association, represented the RAHC at Magnolia’s Silobration 2022 in Waco, Texas. There, Michael met Chip and Joanna Gaines, as well as Warner Bros. Discovery executives, laying the foundation for a potential partnership in the near future. He also was able to tour the Gaines’ latest renovation project, The Castle, which is a hardwood showcase currently being featured on the new season of “Fixer Upper” on Magnolia Network.
Photos courtesy of Michael Martin, National Wood Flooring Association.
Real American Hardwood™ is a trademark of the Real American Hardwood Coalition
Become an Influencer
As 2023 progresses and industry support grows, the RAHC will implement a public relations campaign to elevate Real American Hardwood products by:
- Working with lifestyle and design magazine editors on articles and interviews;
- Collaborating with social media content creators on home-improvement and DIY projects; and
- Partnering on demonstration homes, art installations, and cultural events.
Make a Real Impact
Visit RealAmericanHardwood.org, to learn more about the RAHC and lend your support. Together, let’s inspire a stylish and healthy environment by educating consumers on the many benefits of Real American Hardwood products.