RAH News – October 2022

RAHC October 2022 Update

Great news out of Cleveland, as the Real American Hardwood initiative picked up steam, rocking and rolling its message through the NHLA convention.

Opening with an aspirational (and inspirational) video, set to Creedence Clearwater Revival’s “Fortunate Son,” Canvas gave the audience a sizzling preview of their marketing strategy, and detailed a three-year strategy to make Real American Hardwoods an iconic brand.

After a few years of process-focused work, the RAH Coalition feels confident about moving forward with Canvas, and also feels comfortable in knowing what it’s going to cost to make a difference. For many, the number is lower than expected, or lower than projected in previous initiatives. We need to raise two million dollars a year for the next five years, a total of ten million. A daunting number to be sure, but not so much when seen as a percentage of a multi-billion-dollar annual industry.

In Cleveland, when funding proposals and pre-envisioned contribution levels were discussed, a handful of companies made pledges on site, with others pledging afterwards. One NHLA leader even offered the idea that if every company gave just one-tenth of one percent (.001) of their sales, the money could be raised with ease.

Using that percentage, it would require $2 billion in annual sales (an amount exceeded by the wood flooring industry alone every year) to generate $2 million for RAH, and adding in lumber and all the other sectors would grow that number exponentially.

The bottom line is that this is a very achievable goal, and all that is left is to get industry companies on board. Take a look at your annual sales number. If it is one million, could you give $1000 a year? Support is voluntary, and we encourage all members of the industry to participate at the level they are most comfortable. Click here to fill out your pledge form today!

Win This Guitar!

HMR has been working with Kevin Ferner, of Ferner Fine Instruments located in Memphis, TN, to create a truly custom guitar in celebration of HMR’s 100^th anniversary. It is our birthday present to you. There is just one thing to do before this guitar can be yours. You have to buy the winning ticket. Only the Real American Hardwood Coalition can give you that opportunity. Just follow the instructions below and click the link to make your purchase. It is just that easy.

This is your chance to win an incredible, one-of-a-kind Custom T model electric guitar, valued at more than $4,000. It is also your chance to support RAHC’s work for our industry. It is an opportunity with serious benefits for us all. Good Luck!

Why Should I Buy a Ticket?
Proceeds from every ticket you buy go directly to the Real American Hardwood Coalition to expand their reach to the consumer world on why they should consider hardwoods. The guitar will be awarded in December. Click here to purchase raffle tickets.