RAHC Donor Update | April 2024

Earlier this month, the Real American Hardwood Coalition extended its contract to advertise the uses and benefits of Real American Hardwood products on the Magnolia Network—the home and lifestyle streaming channel launched by Chip and Joanna Gaines of HGTV fame—as well as on streaming services, social platforms, and digital sources. The ads, which aired during the second half of 2023 into the first month of 2024, reached more than 101million consumers, targeting active buyers who are seeking ideas and inspiration for their home renovation and construction projects. So far, the campaign has produced 101 million impressions:

• 60 million households through network TV advertising on Magnolia Network
  • 12.6 million adults in the highly targeted25–54 demographic
• 9.7 million impressions through partnerships with the Discovery+, Hulu, and Magnolia Network streaming platforms and digital programming
• 31.3 million impressions on key search, social, and video platforms

The RAHC is committed to maintaining this momentum and ensuring that Real American Hardwood products are first of mind when purchasing decisions are made.

The RAHC also is committed to expanding its reach further by collaborating with influencers who have a significant consumer reach as well. One recent collaboration came from actor, director, and musician Gary Sinise, whose iconic role playing Lt. Dan Taylor in the Academy Award-winning film Forrest Gump, led him to become a passionate spokesperson for disabled service people. In2011, he founded the Gary Sinise Foundation R.I.S.E. program, which builds mortgage-free, specially adapted smart homes for severely wounded veterans and first responders. Several RAHC association partners have participated in the program, donating Real American Hardwood flooring, cabinetry, and millwork to help build these life-changing homes. Take a look:

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As the RAHC’s relationships and influence continue to grow, we will continue to share the message that Real American Hardwood products are the healthy, beautiful, and value-adding choice for American consumers. Help us to maintain and grow our momentum by starting or renewing your financial support today at http://contribute.realamericanhardwood.com.