RAHC Donor Update | June 2024

Last month, the Real American Hardwood Coalition extended its consumer advertising campaign with the Magnolia Network after a four-month hiatus. In just two weeks since the ads began running on May 29, the campaign has experienced a 1,200+% increase in consumer engagement, including television, streaming, paid social media, and Google ads. Significantly, the campaign is engaging nearly 7,500 new users each week.
 
A total of five unique ads, curated to reflect the RAHC’s Build Your World™ campaign, show consumers how Real American Hardwood flooring, cabinetry, furniture, millwork, and more can help enhance and express their unique personalities and style.
 
The Magnolia ads, in particular, reach a highly targeted audience of 92.8million consumers who are motivated home buyers and renovators. Combined with streaming services, social media, and other digital ads, the campaign is generating nearly 8,600 weekly sessions on the RAHC consumer website, and a nearly 680% increase in weekly page views.
 
The ads will run through the end of 2024. You can view them below.

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Clearly, the campaign is reaching its target audience, but to maintain this momentum requires the support of our entire industry. Donate today at RealAmericanHardwood.com/industry.