RAHC Donor Update | December 2023

This year, the Real American Hardwood Coalition (RAHC) set out to make Real American Hardwood® products iconic. As the year winds to a close, we’re proud to say: mission accomplished.

Thanks to the support of more than 175 companies, 31 associations, and countless individual supporters (these were from the Farm Credit presentation and outdated), the RAHC was able to launch its Build Your World™ advertising campaign—the industry’s first-ever, large-scale promotion initiative targeting a national consumer audience. In partnership with Magnolia Network—the lifestyle network owned by Chip and Joanna Gaines, and entertainment conglomerate Warner Bros.—the six-month campaign launched in July 2023 and will run through January 2024. Through the first four months of the campaign, a mix of cable and streaming commercials, social media ads, and internet display and search ads produced:

·      Nearly 30 million impressions across digital platforms

·      10.6 million impressions on Magnolia Network in the 25–54 demographic

·      157,000 engagements on social media

·      6,000% increase in monthly website users

Building upon the success of the consumer promotion campaign, the RAHC has its sights set on beginning outreach to architecture, design, and construction community in 2024—and a number of projects, including developing continuing education units, exhibiting at design/build shows, and participating in show home projects. The RAHC also is developing a feature onRealAmericanHardwood.com to help consumers and professionals find locally sourced hardwood flooring, cabinetry, furniture, and millwork for their projects.

The industry stepped up to the plate to make the Build Your World campaign a success, but the RAHC needs your support to keep it going and continue swinging the needle in favor of Real American Hardwood products. Donate today at RealAmericanHardwood.com/industry.